When it comes to broadband projects, the road to approval can contain many twists and turns. Broadband is critically-important infrastructure for community and economic development, yet several factors can delay or derail the process.
What delays broadband projects:
MISINFORMATION & NEGATIVE PRESS
Special interests and negative coverage can inhibit support.
LOW TAKE RATES
Not enough data can give elected leaders cold feet.
AN UNINFORMED COMMUNITY
Negative sentiment leads to project delays and cancellations.
An uninformed vote is a 'no' vote.
How we prepare projects for the approval:
Help the public and other stakeholders understand broadband benefits.
Community support is essential for building political will. Explain to people what's in it for them.
MARKETING & SOCIAL MEDIA
MANAGING THE MEDIA
Help boost take rates, excite the community, trigger economic development inquiries.
Getting your story told is important. Having your story told correctly and maximizing its impact is even better.
OUTREACH TO OFFICIALS
Beyond talking points and data, we help public officials understand the true social and economic potential of broadband.